Currently in progress and development, Basket Fresh came about in response to the extending of online shopping and delivery services offered by leading supermarkets to customers living in outlying and remote rural areas. Until recently no supermarket offered a delivery service to our rural location. Now, utilising this service creates a visible 'injection' of urban- and convenience-defined produce and values into a rural household that has been more subject to local influence, the nearest physical superstore being 15 miles away.
Within an urban environment we are less sensitive to the notion of 'local'; we cannot walk out of our apartments or houses, or look out of our windows, and see a possible ingredient of the food we eat growing in a field or greenhouse farm. In the city we know our foodstuffs have to be shipped in, and the varying distances those stuffs may have been shipped easily merges into one single distance understood as 'from somewhere else'. Conscientious about food miles, we try to avoid choosing foodstuffs which have travelled unecessarily far, in balance with how much we need or want a product, but in attempting to exercise this preference, we have found that not all produce is listed with country of origin. In contrast, when in the city and shopping for food at the supermarket, one is able to read on the packet where it comes from.
In response to this set of ideas and phenomena, we have been devising and documenting 'exercises' which cause us to modify our shopping choices based on different sets of parameters. These exercises may be targeted directly at the contents of our basket, or may be focused more on ourselves and our thoughts or feelings at the time of buying foodstuffs.
The documentation of these exercises exists in various forms including manipulated screenshots, hand written texts, photographs and audio recordings.